Token launch marketing checklist: T-60 to T+30

What should be ready at T-60 to T-31?

At this stage, make the project explainable in one consistent version. Draft a short description, a longer project overview, token information and answers to likely questions. Keep claims tied to material the team can verify; record unresolved product, supply or launch details rather than filling gaps with assumptions.

Create a source-of-truth document for the website, social profiles, community channels and listing applications. Include the official token and contract references when confirmed, plus a named contact for corrections. Decide who approves public wording and who can make time-sensitive edits. If the team is still choosing between a TGE and another launch structure, document the decision criteria and owner before building a channel calendar; the token launch and growth hub can help map adjacent work.

The useful output is not a large stack of drafts. It is one approved narrative, a list of open decisions and a clear path for resolving each one. Do not announce a date until the people responsible for delivery agree that it is usable.

How do you prepare channels from T-30 to T-8?

1. Match each channel to a job: discovery, education, community support or launch updates.
2. Assign an owner and approval path for each channel.
3. Prepare reusable answers for product, token and participation questions.
4. Check public profiles and submission materials against the source of truth.

This is the point to choose a workable channel mix, not to open every possible account. Give each channel a defined audience and next action. A community channel needs a moderation plan and a route for escalating technical or account questions. Social content needs a publishing owner and a clear way to correct outdated information. For Telegram planning, see the guide to growing a crypto Telegram community.

Prepare listing and profile materials early enough to review them before submission. Keep project descriptions, links, token identifiers and visual assets consistent. CoinGecko and CoinMarketCap have their own application and review processes; follow the relevant official instructions and treat any requested changes as work to resolve, not as a marketing copy problem. For the CoinGecko application path, use how to get listed on CoinGecko.

Build a calendar with content themes and approval checkpoints rather than filling every day with announcements. Before this stage closes, each planned placement or creator collaboration should have a brief, deliverable, publication window and verification method. For creator work, use the crypto KOL campaign guide to shape the brief and review.

What belongs on the T-7 to T-1 launch checklist?

1. Confirm the launch window and the person authorized to publish changes.
2. Review links, names, token details and all scheduled copy.
3. Confirm who monitors each channel and where issues are escalated.
4. Prepare a holding update in case a launch detail changes.

Use this stage to remove ambiguity. Compare every public asset with the latest approved source of truth, including pinned community messages, creator briefs, press materials and scheduled social posts. Check that the audience can distinguish official project channels from unrelated accounts. Do not distribute unconfirmed contract details or imply that an application, listing or placement has been approved when it has not.

Run a short handoff review with the people publishing, moderating and answering project questions. Walk through the sequence: what is published first, which update follows, who confirms that each item is live, and who can pause scheduled content. Set a single internal channel for launch coordination so corrections do not get lost across separate conversations.

AEOTech uses a launch-readiness review to compare the approved message, channel schedule and publishing owners before the campaign goes live. Bring the current launch window, token and chain details, public links, draft assets and open questions to that review. If a detail remains undecided, mark it as a dependency and keep it out of scheduled claims until the owner confirms it.

How should the team coordinate launch day?

1. Publish only from the agreed official accounts and approved materials.
2. Confirm each live item and record its public link.
3. Keep a visible queue of unanswered questions and corrections.
4. Escalate technical or factual issues to the project owner.

Treat launch day as coordinated publishing and support, not as a reason to improvise claims. The team should know which announcement is the reference point, where users can find the latest information and who can issue a correction. If a scheduled item cannot be published as planned, pause dependent posts and update the people responsible for adjacent channels.

Record verification in a simple log: planned item, owner, publication status, live link and any follow-up required. This gives the team a usable record without confusing reach or market activity with work completed. Keep responses short, factual and consistent with the approved project information. Route questions about token details to the person qualified to answer them instead of guessing in public.

A launch message should direct readers to a next step that the project can support, such as reading the documentation, joining an official channel or checking a project update. Review the link destination before publication. Avoid asking community members to repeat identical messages; prioritize useful answers and clear, voluntary participation.

What should marketing monitor from T+1 to T+7?

1. Review incoming questions and group repeated themes.
2. Correct outdated information across channels and profiles.
3. Confirm promised content and placements are live.
4. Send an update when the project has a meaningful new fact to share.

The first post-launch week is a support and consistency phase. Compare public questions with the FAQ and documentation; when the same point causes confusion, improve the source material rather than replying with a new explanation in every thread. Keep a record of unresolved questions, the person responsible and the next update needed.

Check that profile descriptions, token references and pinned information still match the project’s current status. If a third-party listing or profile is incomplete, follow its published process and keep the application status clear in your own communications. A request or submitted form is not the same as an approved listing. The listing and verification hub collects related preparation paths, including CoinMarketCap listing guidance.

Review campaign delivery against the agreed brief: which materials were published, which links are live, what needs a correction and what remains scheduled. Share a concise status note with the team. Separate observable work from interpretation; do not present attention, community conversation or a platform display as proof of product adoption.

How do you keep the launch plan useful through T+30?

1. Keep only channels with a defined audience and owner.
2. Turn repeated questions into clearer evergreen information.
3. Schedule updates around verified product and project milestones.
4. Close or reassign tasks that no longer match the launch plan.

From T+8 through T+30, replace launch-day intensity with a manageable communication rhythm. Publish when there is a real project update, an explanation users need or a useful demonstration of the product. Keep a backlog of topics based on community questions and product progress, then have the appropriate owner verify each item before it is scheduled.

Review the channel mix using evidence the team can actually inspect: completed deliverables, public responses, recurring support questions, link status and whether the intended audience has a clear next step. If a channel creates work without serving a distinct purpose, revise its role or pause it. Do not keep a format solely because it was included in the initial plan.

Use a short weekly report to show completed work, open decisions, public issues and the next actions with named owners. Preserve a record of approved copy and material changes so future contributors can understand why wording changed. For projects considering community activation or creator work after launch, connect the next brief to the community growth and engagement hub or the KOL and creator campaigns hub, rather than restarting planning from zero.

Which launch outcomes are outside the team’s control?

1. Control the materials, timing and work your team publishes.
2. Track third-party review status and visible placement separately.
3. Keep a fallback message ready for changes to the launch window.

A project can prepare accurate applications and follow published instructions, but CoinGecko or CoinMarketCap controls its own review and profile decisions. DEXScreener and DEXTools decide what their interfaces display and for how long; a campaign cannot promise a particular trending position or continued visibility. Record the agreed work and verify what is publicly visible rather than treating a submission or planned placement as a platform decision.

Use a decision log to mark each external dependency, its owner and the next action. If a platform requests clarification, answer with verifiable project information and update the team’s status note. If the launch window changes, pause any communication that now presents old timing as current. This keeps the checklist useful even when a third-party review or display changes.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. Set the launch factsShare the launch window, chain, project description, token details and official links. Mark anything not confirmed so it stays out of public copy.
2. Assign work and approvalsName owners for messaging, design, community responses, submissions and publishing. Agree who can approve time-sensitive changes.
3. Prepare and review materialsBuild the channel calendar and asset set from one source of truth. Review links, claims, platform instructions and handoffs before scheduling.
4. Coordinate publicationFollow the agreed launch sequence, verify public links and log issues. Route factual or technical questions to the appropriate project owner.
5. Report and adaptShare completed work, open decisions and next actions. Adjust the T+1 to T+30 plan to match verified project updates and user questions.