Crypto marketing solutions by project type

Which playbook fits your Web3 project?

Start with the product and the action a potential user should take. This map helps route the brief to a project-specific plan.

These categories are starting points, not fixed packages. A project with several products can have one lead playbook and supporting workstreams. Tell us what users can do today, what is ready to launch, and which audience matters first. That lets the plan focus on a concrete user action rather than a broad claim about Web3.

How should messaging change across project types?

The core message should reflect what the product does and what the intended audience needs to understand. Use this checklist to prepare a brief that can be turned into usable campaign material.

1. Describe the product plainly. Identify its function, chain or ecosystem, current availability, and the problem it addresses.
2. Name the audience. Separate users, developers, liquidity providers, collectors, traders, and partners when their needs differ.
3. Pick one priority action. Examples include exploring a product, joining a community, installing an app, or reading documentation.
4. Supply substantiation. Share product pages, documentation, approved token information, and any claims that require careful wording.
5. Set the campaign boundary. Specify launch stage, target geographies, channels to include, and any restrictions on language or creative.

A DePIN marketing brief may need to explain real-world infrastructure and the user role. An RWA marketing brief needs clear product and asset context. For AI agent and AI token marketing, distinguish the working product from its token narrative. These details keep the message aligned with what the project can demonstrate.

Which channels and deliverables belong in the plan?

The right channel mix depends on the communication task: explain, reach, activate, or establish credibility. Build the scope around those tasks and specify what will be delivered in each channel.

A campaign does not need every workstream. For example, KOL and creator campaigns can support product education, while community growth and engagement can give interested users a place to ask questions. For asset discovery, consider trending campaigns; for profile and directory work, review listings and verification. Each deliverable should have an owner, an approval point, a channel, and a way to verify completion. Ask for those details before approving scope so that the plan can be reviewed against the project's actual launch needs.

How does AEOTech turn a project brief into campaign work?

AEOTech converts the brief into a channel plan, approval path and delivery record. The kickoff checklist captures the information needed to scope work before launch.

• Project facts: product links, supported networks, launch status, documentation and approved descriptions.
• Audience and objective: priority users, geography, intended action and the signal the team will review.
• Scope: selected channels, deliverables, creative formats, exclusions and client dependencies.
• Approvals: the person who can approve copy and assets, plus the review sequence for sensitive claims.
• Reporting: which items will be recorded, what evidence confirms a placement or delivery, and when the report is shared.

After kickoff, the proposed scope is reviewed with you before execution. Copy and creative go through an approval gate, so the project team can correct product details before material is distributed. At close, the campaign report separates completed work from observations: it records deliverables, links or other available placement evidence, and agreed next actions. This gives the project team a practical handoff for deciding whether to extend a workstream, revise the message, or shift attention to another audience.

What should a project-specific campaign account for?

A sound plan separates work the team can deliver from decisions controlled by third-party platforms. That distinction is especially important when the goal involves listings, paid placements or visibility features.

Platform review, eligibility, editorial decisions and placement rotation remain under each platform's control; a campaign cannot promise acceptance or a particular ranking or trending position. We can define and verify the agreed work, such as submitted materials, approved creative or delivered placements, and report what occurred.

Before approving a scope, confirm the product is ready for the destination channel, the project can provide requested materials on schedule, and the team has an approval owner. If the launch needs more than one audience, sequence the work instead of diluting the brief across unrelated messages. A project may pair an ecosystem playbook with PR and media, or support an app launch with community engagement. Send AEOTech your product link, launch stage, target audience, priority action and any channel constraints. We will review the brief and return a project-fit scope for discussion.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.