What should Base marketing explain first?
| Project situation | First marketing decision |
|---|---|
| Product is live | Explain its use, access path, and audience clearly. |
| Product is preparing to launch | Align launch messaging, public materials, and community readiness. |
| Product is already known in its niche | Identify which Base-specific context needs a clearer explanation. |
Base marketing should make the project’s purpose easy to understand before it asks people to take action. Start with the product, intended audience, and the reason Base is relevant to the project. Avoid describing ecosystem association as a substitute for explaining what the product does.
A useful kickoff brief includes the project’s current stage, preferred audience, product links, approved claims, launch or campaign priorities, and any topics that require careful wording. We use this information in a named kickoff checklist, then review the public-facing message for consistency across the website, social channels, and community spaces.
For broader channel planning, compare this page with marketing by blockchain and Ethereum marketing. The right starting point is the audience and product fit, not a generic list of channels.
How should a Base project approach Aerodrome, Zora, and Farcaster?
| Ecosystem touchpoint | Planning question |
|---|---|
| Aerodrome | Does the project have a specific audience or announcement relevant to this touchpoint? |
| Zora | Is there a product, creative, or community story that belongs here? |
| Farcaster | Can the team sustain useful, two-way public conversation? |
These names are not interchangeable campaign channels. Treat each as a separate potential context, then confirm that the project has a relevant message and a person ready to support the resulting conversation. Do not promise access, placement, reach, or a particular response simply because a campaign mentions an ecosystem touchpoint.
Before choosing a focus, write a one-sentence reason for each option and identify the intended audience, content format, and next action. If the reason is only that a name is associated with Base, keep researching rather than forcing it into the plan. For community-led work, consider whether Farcaster community support fits the team’s capacity and communication style.
This approach keeps the plan specific: the project can explain why each touchpoint matters, what it will publish, and who will answer questions. It also helps separate a useful ecosystem narrative from unsupported claims about platform features or visibility.
Which campaign components make a Base plan usable?
| Component | Working output |
|---|---|
| Positioning | A concise project description and audience-focused message. |
| Content | Approved explanations, announcements, and channel-specific copy. |
| Community | Response guidance, moderation responsibilities, and discussion prompts. |
| Visibility | A shortlist of relevant placements or campaign formats to assess. |
A usable plan connects these components instead of treating them as separate tasks. For example, an announcement should use the same product explanation as the website, and the community team should have the context needed to answer follow-up questions. The team should also identify which claims are approved and who can approve changes.
AEOTech reviews the campaign brief before work begins, checks that the proposed message matches the project’s public materials, and records agreed deliverables in a shared scope. Reporting should show what was prepared or delivered, where activity appeared when verifiable, and which audience questions or content gaps need follow-up. This makes the work reviewable without presenting attention as proof of product demand.
If the plan includes community activation, align it with community growth and engagement. For projects comparing network-specific priorities, Arbitrum marketing offers a separate planning reference; do not assume the same message will suit both ecosystems.
How can you review Base campaign quality and move forward?
| Review point | What to check |
|---|---|
| Message | Does it describe the product accurately and name its intended audience? |
| Channel fit | Is there a clear reason for each selected Base touchpoint? |
| Delivery evidence | Can the team verify the agreed content or placement? |
| Follow-up | Is a named person responsible for responses and next actions? |
Use these checks before approving a campaign and again when reviewing its report. A strong report distinguishes completed work from audience response, records any changes to scope, and leaves the team with specific next actions. If the project needs broader support, compare community activity, creator campaigns, and PR and media against the same audience and message goals.
Aerodrome, Zora, and Farcaster each have their own public-facing features and rules; their review decisions, visibility, and audience response are outside a campaign team’s control. We can commit to the agreed preparation, outreach, content, or placements, but cannot promise a platform outcome or a particular level of attention.
To start, send AEOTech your project link, stage, audience, and the Base touchpoints you are considering. We will review the kickoff checklist with you and return a scoped plan showing the proposed message, work, and verification approach.
Frequently asked questions
What should I send before planning Base marketing?
Send the project website or product materials, its current stage, intended audience, and the main action you want people to take. Include any claims that require approval and note whether Aerodrome, Zora, or Farcaster is already part of your plan. This gives the initial review enough context to recommend relevant work.
Should every Base project promote itself through Aerodrome?
No. Include Aerodrome only when you can explain why it is relevant to the project’s audience and campaign goal. A channel name alone is not a strategy. Define the message, intended audience, and follow-up owner before committing resources to a campaign around it.
How is Farcaster different from a one-off announcement?
A one-off announcement is a single communication; Farcaster-related community work requires a plan for what the team will say and how it will respond to conversation. Consider the team’s capacity to participate before choosing this route. Farcaster community support can be considered as part of the wider channel plan.
Can Base marketing guarantee visibility on Zora or Aerodrome?
No. Zora and Aerodrome control their own features, review decisions, and visibility, and audience response is not controlled by a campaign. A responsible scope can specify the content, outreach, or placement work to be delivered and how that work will be verified.
What should a Base campaign report include?
Ask for a record of agreed work completed, links or other evidence where available, scope changes, and practical follow-up actions. The report should separate delivery from audience response and explain what the team learned about message clarity, channel fit, and questions raised by the community.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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