How much do Telegram Ads cost? CPM, budgets and TON

What makes up the cost of Telegram Ads?

Telegram Ads pricing has a media component and, when you use campaign support, a service component.

Keep these lines separate in the estimate. Media spend is not the same as the agency fee, and a service starting price does not establish how many impressions a campaign will receive. Our campaign service is from $1,650 / campaign; the media allocation is scoped separately.

Before asking for a quote, prepare the link to the destination you want to promote, your target locations, the intended audience, and any approved ad copy or creative. If your project is still deciding between a Telegram destination and another channel, compare the broader pricing overview before assigning budget. A quote should state the service scope, media assumption, payment route, and reporting format as distinct items.

How does CPM affect a Telegram Ads estimate?

CPM is the cost per thousand ad impressions. It gives you a way to relate a media budget to planned delivery, but it is not a promise of clicks, joins, or conversions.

1. Set the media amount available for the campaign.
2. Agree on the CPM assumption used for planning.
3. Estimate impression delivery from those inputs.
4. Review actual spend and delivery in the campaign report.

For a useful estimate, ask to see the assumed CPM next to the projected impressions and the amount reserved for media. If the estimate combines media and service into one unexplained total, request a breakdown before approval. That makes it easier to change the campaign scope without confusing an agency fee with ad delivery.

CPM is a buying and comparison measure, not a quality score. A lower planned CPM does not by itself show that the audience or destination is a better fit. Start with the action you want a reader to take, then assess whether the ad destination explains that action clearly. For help with launch inputs and campaign setup, see the Telegram Ads launch guide.

Is there a minimum budget for Telegram Ads?

Treat the platform entry requirement and the budget needed for your campaign plan as separate questions.

Do not assume that a platform minimum is also a practical campaign budget. A campaign plan needs enough media allocation to support the intended scope, while the service fee covers agreed work rather than impressions. Ask for the current funding requirement for your route and get it confirmed before transferring funds.

A focused first plan is easier to assess than a broad one. Pick the destination, audience, and geography you most need to test; list any exclusions; and have the landing page or Telegram destination ready for review. If the project needs paid reach beyond Telegram, compare it with X advertising costs as a separate channel decision, not as a direct CPM equivalence.

Can you pay for Telegram Ads in TON?

TON can be discussed as a crypto payment option, but confirm the payment route and recipient before sending funds.

1. Tell us which currency you want to use.
2. Confirm whether it applies to the service fee, media funding, or both.
3. Check the invoice amount and wallet details through the agreed channel.
4. Keep the transaction record with the campaign paperwork.

Do not treat a payment in TON as a change to the campaign’s media plan. The estimate should still show the service scope and intended ad spend separately, so you can see what each amount is for. If the project prefers another supported crypto payment option, state that at the same time as TON; the payment method should be settled before kickoff rather than assumed after approval.

For the quote, send the billing entity or project details needed for the invoice, your preferred settlement currency, and the wallet or payment constraints that matter to your team. We confirm the route and transfer instructions before funds move. This keeps payment coordination separate from creative approval and campaign setup.

What should a Telegram Ads price estimate include?

A useful estimate names the campaign inputs, the work covered, and how delivery will be reviewed.

At AEOTech, a named pre-launch review checks destination, audience, geography, and creative against the brief before scope is confirmed. That review gives the team a clear list of open items before launch, rather than leaving targeting assumptions hidden in a price. Ask who owns approvals, how revisions are handled, and which campaign records appear in the final report.

The best comparison between proposals is scope, not a headline total alone. For projects also considering creator-led distribution, use crypto KOL pricing to compare a different delivery format. For other campaign categories and service lines, browse the advertising hub.

What can change after a Telegram Ads campaign is planned?

A campaign estimate is a planning document; the agreed work and the platform’s eventual delivery are not the same thing.

• Keep the approved destination and creative available for review.
• Confirm account access and funding before the intended launch window.
• Track actual spend and impressions against the proposal.
• Record any requested change to audience, creative, or destination.

Telegram reviews ads and destinations under its own policies, and it controls whether an ad is accepted, how it is displayed, and the delivery available through its system. We can commit to the agreed preparation, launch coordination, monitoring, and reporting, but cannot promise approval, a fixed CPM, a specific impression total, or a downstream action. If platform review requires a change, the next step is to revise the submitted material or scope before proceeding.

Send the destination link, audience and location priorities, draft creative, desired launch window, and preferred payment currency to request an estimate. We will return a scope breakdown, identify missing inputs, and confirm the next review step before you approve the campaign.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. Send the campaign briefShare the destination, audience, target locations, draft creative, and intended launch window. Include any payment constraints, including whether you want to settle in TON.
2. Review inputs and scopeWe check the destination, audience, geography, and creative, then list any items that need clarification before the estimate is finalized.
3. Approve the budget breakdownReview the service scope, separate media allocation, CPM assumption, payment route, and reporting fields before authorizing the work.
4. Prepare, launch, and reportAfter approvals and funding are confirmed, we coordinate the campaign work and share delivery and spend reporting against the agreed scope.